What:
Measurement tool that analyzes user behavior based on logs of activity on a website. Includes information such as entry and exit pages, most popular pages, paths through the site, links from other sites, and search terms.
Why
Allows real time view of user behavior on websites. Particularly strong for measuring user intent through search terms, trouble spots where users leave, and conversion goals for marketing and sales.
« #14 Wireframe #16 Usability testing »
Posted in on April 8, 2007
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