What:
Storytelling approach to design that captures user motivations and actions in short, focused, narrative form. Each scenario captures the moment for a particular set of actions focused on meeting a specific need for a user. Typically written, sometimes captured through pictures or video.

Why:
Brings users to life while keeping focus on tasks and behavior. Scenarios can link together to tell the entire story of a product or service. Easy to explore and iterate, scenarios complement personas, and can lead to more detailed use cases.

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Posted in on April 7, 2008

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