What:
Workshop approach that focuses on framing the right problems at the start of a project. Relies on user, business, and market discovery to prepare for intensive sessions with decision makers. Creates touchstones to bridge competing viewpoints and create shared vision.
Why
Many projects sunk by lack of unity, unclear objectives, business unit infighting, and people trying to solve different problems with the same initiatives. Rapid facilitation mitigates these risks.

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Posted in on April 8, 2007

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