What:
A composite character created to personify a specific segment of users. Includes a name, picture, user quotes and other info with a focus on goals, motivation, and behavior. Based on user research, personas are often paired with representative scenarios.
Why
Creates empathy for the specific user and avoids self-referential design. Focus on accomplishing specific goals allows the product to satisfy many people with that goal, whether or not they match a specific market segment.
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Posted in on April 8, 2007
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