What:
Activity where a participant sorts labeled cards into similar groups. May be an open sort, where piles are created based on only on perceived similarity of cards, or a closed sort where piles are grouped according to provided categories.
Why:
Often used to guide navigation design, card sorting analysis shows how often participants grouped specific cards together. Discussing why the cards are placed in a particular pile yields deeper insight into user expectations for content.
Posted in on April 8, 2007
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