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Globe and Mail on the Social Web

by Gene Smith
July 18, 2007 |

Today's Globe and Mail has a good article on the social web (that just happens to include a photo and a couple of quotes from me).

The story covers Forrester's social technographics model, Web 2.0 and how companies can engage in deeper conversations with their customers online. It also mentions the essay on social software building blocks I wrote a few months back.

Here's the photo of me--sitting on the very same stairs mentioned in the story--that ran online:

Wallflower at the social

As you can see, I brought out the spray-on hair for this photo. :)

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